Redefining Fleet Management: How Motive is Leveraging AI for Safety and Efficiency

At the World of Concrete 2025, Jim Higby, Safety and Compliance Strategy Lead at Motive, outlined how the company’s integrated platform and AI capabilities are driving innovation in fleet management. With years of expertise in fleet safety management across trucking and heavy vehicles, Higby emphasized the importance of both cutting-edge technology and the people behind it.

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Building Partnerships, Not Just Customers

What sets Motive apart is its commitment to partnership. “We don’t just see our customers as customers—they’re partners,” Higby explained. “We learn from their unique use cases and invest resources into customizing features that address their specific needs. This collaboration has made our technology stronger and more impactful.”

Data-Driven Insights for Safety

Motive’s end-to-end platform provides fleet managers with a single source of truth. Unlike competitors who integrate third-party hardware, Motive manufactures its own technology, ensuring seamless operation across its platform.

“Everything works together because we build it that way,” Higby shared. “From monitoring fleet safety to managing fuel spend, customers access all their data in one place, enabling them to make informed decisions quickly and efficiently.”

Leveraging AI for Accuracy and Efficiency

AI plays a pivotal role in Motive’s offerings, especially in its dash cams. According to Higby, Motive’s AI investment ensures the technology delivers highly accurate results, minimizing false positives that can erode trust.

“Our dash cams only upload videos that are accurate and reliable,” he said. “This level of precision is essential for identifying unsafe behaviors and creating safer driving programs.” tickets, append notes, and even take job site pictures, streamlining the entire process.

AI as Support, Not a Risk

When discussing AI’s broader role, Higby highlighted the importance of human oversight. “Technology alone isn’t enough—it’s about how people use it,” he explained. “We focus on educating our customers on rolling out effective programs and helping drivers understand how the technology works. This combination of tools and training is what drives behavior change and makes roads safer.”

Looking Ahead

Motive continues to push boundaries in fleet management, using its expertise to make businesses safer and more efficient. By combining innovative technology with a focus on people, the company ensures that its solutions deliver meaningful, long-lasting results.

As Higby summed it up: “Technology is only as good as the people using it. At Motive, we provide both the tools and the guidance to help our partners succeed.”

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